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Unreleased PS5 Title

Lead Product Designer (Lead Level Designer)

An online co-op combat title set in modern fantasy London, this project was an opportunity to shape a new IP from the ground up. I led the level design team through the concept, development, and execution phases, ensuring engaging gameplay and seamless user interaction.

Note: This project was canceled, and due to NDA restrictions, most details cannot be shared publicly. However, I am authorized to provide additional insights during interviews.

Here are some key highlights:

In Summary

Key Contributions:

  • Led a design team through concept, development, and execution phases for a new IP, focusing on creating game worlds that are immersive and designed for seamless interaction that complemented gameplay.
  • Mentored 5 artists, providing lectures, personalized coaching, and creating reference materials to elevate their skills and transition into design roles.
  • Developed design philosophies and workflows to ensure consistency and efficiency across the development cycle.
  • Built strong cross-disciplinary relationships with engineering, art, and project management teams, fostering a collaborative and productive work environment.
  • Worked with technical teams to streamline tools and processes, improving operational efficiency and reducing bottlenecks in creating our bespoke game engine.

Team Leadership & Design Direction • Mentorship & Talent Development • Tools & Process Optimization • Additional Contributions

Team Leadership & Design Direction

Key Contributions:

  • Led the design team, establishing workflows and design philosophies that ensured consistency and efficiency.
  • Guided the team through the 'Alpha' milestone, ensuring timely completion of deliverables and transitioning the team out of prototyping and into full production.
  • Co-developed gameplay mechanics centered around combat encounters and player engagement strategies to drive compelling co-op experiences.
  • Fostered strong cross-disciplinary collaboration between engineering, art, and production teams
  • Provided hands-on guidance throughout development to align creative vision with technical feasibility

Mentorship & Talent Development

Key Contributions:

  • Mentored five artists transitioning into design roles, conducting workshops, lectures, and coaching sessions.
  • Created documentation and reference materials to help artists understand game design principles.
  • Facilitated cross-role collaboration to integrate art and design seamlessly.

Tools & Process Optimization

Key Contributions:

  • Worked with technical teams to improve tools and processes, reducing bottlenecks and enhancing efficiency for our bespoke game engine.
  • Standardized workflows across the team to improve iteration speed and maintain design consistency.
  • Identified and implemented best practices for live-service pipeline integration.

Additional Contributions:

  • Acted as a key stakeholder in major design decisions, balancing innovation with production realities.
  • Championed player experience, ensuring engaging game worlds that complemented the overall game experience.
  • Assisted in onboarding new team members, establishing a strong foundation for long-term development

This unreleased project with PlayStation is an online co-op combat title set in modern fantasy London.

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