Kulon Website V1 & eCommerce Setup
Web Design & Development
Kulon Pte. Ltd., a Singapore-based F&B brand specializing in Indonesian dry noodles, faced sudden operational challenges due to pandemic restrictions. I stepped in to design and develop their website, transforming it from a basic online presence to a fully operational eCommerce platform in response to shifting business needs. This was a pro-bono role.
Here are some key highlights:
In Summary
Key Contributions:
- Built the company's initial digital presence on Wordpress with a focus on eCommerce functionality.
- Designed user-friendly product pages and streamlined checkout flows to increase conversions.
- Ensured mobile responsiveness for better accessibility across devices.
Online Food Ordering Platform • Copywriting & Communication Strategy • Additional Contributions
Online Food Ordering Platform
When another lockdown hit in June 2021, Kulon needed a rapid solution to maintain sales. Over 36 hours, I planned, revamped, and launched a platform for online food ordering.
Items are categorized based on their type.
Customers can review their order before confirming.
Customers set a time slot to pick up the order. Payment is made through a QR code sent to their email address.
Key Contributions:
- Seamless Order Experience: Categorized menu, order review system, and customizable pickup time slots.
- Contactless Payments: Integrated with QR code-based PayNow and PayLah! systems, ensuring safe and convenient transactions.
- Operational Support: Backend dashboard for order tracking and real-time sales reporting with a simple alert system for incoming orders.
This solution enabled Kulon to reach new customer segments, such as essential workers and those minimizing public exposure. The platform proved so effective that it remains in use despite pandemic restrictions easing.
Copywriting & Communication Strategy
I collaborated with the social media team to refine Kulon's brand voice and improve customer engagement.
Informing customers of a product that Kulon is carrying.
Announcing that Kulon is available on a food delivery platform.
Thank you post for the overwhelming response in the opening week.
Festive greetings and encouraging people to visit the street Kulon is on.
Key Contributions:
- Content Copy: Writing social media posts, festive announcements, and marketing updates.
- Customer Communication: Developing templates for FAQs and handling direct inquiries.
Additional Contributions:
Beyond web development and copywriting, I supported Kulon's day-to-day operations with creative problem-solving and hands-on involvement.
- Measured, designed, and delivered the floor plan in SketchUp and kept a digital twin of it to help with planning and virtual iterations.
- Assisted with floor plan optimization using service design principles.
- Conducted product research to enhance menu offerings.
- Provided front-of-house service and delivery assistance during peak times.
- Collaborated with the owner to hide 3D-printed chicken figurines around the shop as whimsical Easter eggs for customers.
This project was a unique opportunity to apply my technical and creative skills in an F&B context, delivering impactful solutions that blended technology, design, and operational strategy.
Kulon Pte. Ltd. is a Singapore-based company that combines Japanese and Indonesian noodle traditions through its brands, Kulon Bakmi and Ono Ramen. Kulon Bakmi offers hearty Indonesian dry noodles (Bakmi) while Ono Ramen serves creative, cross-cultural ramen with Indonesian influences. With locations in Kampong Glam and North Bridge Road, Kulon Pte. Ltd. is known for its commitment to quality and flavor, contributing to Singapore’s dynamic culinary scene. Kulon Bakmi has been featured in Time Out Singapore's "Recommends" list from 2020 to 2023.