Kulon Website V2 - Company Portfolio
Web Design
Kulon was ready to refresh its brand image after four years, following the launch of Ono Ramen. The focus shifted from eCommerce to a company portfolio website to strengthen their online presence. Having gained more web development experience, I built the site from scratch for greater flexibility. This was a pro-bono role.
Here are some key highlights:
In Summary
Key Contributions:
- Redesigned and optimized the company's portfolio website from scratch for improved user experience and brand alignment.
- Developed a responsive and modern interface with enhanced visual storytelling elements.
- Collaborated with the client to identify pain points and prioritize key content for better navigation.
- Integrated SEO best practices and analytics to study and increase organic traffic and user engagement.
- Streamlined backend content management processes to simplify updates.
Design & Development Approach • Brand Evolution • Additional Contributions
Design & Development Approach
With the need for a more flexible and customized solution beyond the limitations of WordPress, I opted to build the website from scratch.
Items are categorized based on their type.
Customers can review their order before confirming.
Customers set a time slot to pick up the order. Payment is made through a QR code sent to their email address.
Customers set a time slot to pick up the order. Payment is made through a QR code sent to their email address.
This allowed for more customization on how the website looks, less overhead, and a stronger brand identity.
Key Contributions:
- Responsive Design: Ensured a seamless experience across desktop, tablet, and mobile devices.
- Visual Storytelling: Emphasized brand identity and company milestones with immersive visuals and clean layouts.
- Flexible Structure: Enabled easy updates and future scaling based on evolving brand requirements.
Brand Evolution
A significant shift was reimagining the website's purpose to better represent Kulon as a company.
The 'About Us' page chronicles Kulon's journey and vision for the future.
The revamped website has separate sections for the brands under Kulon.
Kulon Bakmi's section of the website.
Ono Ramen's section of the website.
Key Contributions:
- Showcasing Kulon's Expansion: Dedicated pages for Kulon Bakmi, Ono Ramen, and key company initiatives and milestones.
- Consistency Across Brands: Balanced visual differentiation between Kulon's main site and its sub-brands while ensuring a cohesive design language. Each brand retains its unique identity while aligning with a unified aesthetic, reinforcing brand recognition and professionalism across all pages.
- Removing eCommerce: Simplifying site navigation and shifting focus to highlight brand growth and expertise.
- Building Brand Credibility: Creating a professional and polished online portfolio to enhance brand positioning.
Additional Contributions:
Content Strategy
To ensure a clear and compelling narrative for visitors, I worked with Kulon to work on the website's content strategy.
- Streamline Navigation: Prioritized key information for better user flow and discovery.
- Craft Engaging Content: Highlighted Kulon’s milestones and mission with concise messaging.
- Focus on Visual Elements: Used photography and design elements to convey the brand’s authentic, culinary-driven identity.
SEO & Analytics Integration
I implemented SEO best practices and integrated analytics tools to improve visibility and monitor user engagement.
- Optimized metadata and on-page content for searchability.
- Installed Google Analytics to track traffic and user behavior.
- Provided insights and recommendations to refine content strategy based on visitor data.
Working closely with the client, I identified pain points and prioritized content for an improved user experience. Regular feedback sessions ensured the site met evolving business needs while maintaining a user-first approach.
Kulon Pte. Ltd. is a Singapore-based company that combines Japanese and Indonesian noodle traditions through its brands, Kulon Bakmi and Ono Ramen. Kulon Bakmi offers hearty Indonesian dry noodles (Bakmi) while Ono Ramen serves creative, cross-cultural ramen with Indonesian influences. With locations in Kampong Glam and North Bridge Road, Kulon Pte. Ltd. is known for its commitment to quality and flavor, contributing to Singapore’s dynamic culinary scene. Kulon Bakmi has been featured in Time Out Singapore's "Recommends" list from 2020 to 2023.