Designing systems,
experiences &
strategy.

Hello!

Hello, I'm Herman, a Singapore-based designer and strategist working across games, emerging technology, and strategic foresight.

I began my career in AAA game development, spending eight years in the industry across Ubisoft and PlayStation, designing interactive experiences and systems with teams across Europe, North America, and Asia.

Over time, my interests expanded beyond games toward the broader systems that shape how people interact with technology, spaces, narratives, and one another. Today, my work sits at the intersection of strategy, foresight, emerging technology, and design, exploring questions around AI, digital strategy, and long-term technological change.

Alongside this, I consult independently, teach, and speak at industry and academic events. I also build projects across different domains - from knowledge systems and AI tooling to new ventures and ways of working.

Across all of it, I'm interested in the same underlying question:

How do we design systems that shape how people think, behave, collaborate, and experience the world?

My approach combines systems thinking, design sensibility, technical curiosity, and interdisciplinary exploration, shaped by games, technology, strategy, architecture, and culture.