Designing systems,
experiences &
strategy.

Hello!

Hello, I'm Herman, a Singapore-based designer and strategist working across games, emerging technology, and strategic foresight.

I started my career in AAA game development, spending nearly a decade at Ubisoft and PlayStation designing large-scale interactive systems and experiences with teams across Europe, North America, and Asia.

Over time, my interests expanded beyond games themselves and toward the broader systems surrounding how people interact with technology, spaces, narratives, and each other. Today, my work spans strategy, emerging technology, foresight, consulting, education, and venture building.

Today I work on initiatives related to AI, digital strategy, and long-term technological change. Alongside this, I continue to consult independently, speak at industry and academic events, and build new ventures and experimental systems across different domains - from knowledge systems to AI tooling.

Across all of it, I'm interested in the same underlying question.

How do we design systems that shape how people think, behave, collaborate, and experience the world?

My approach combines systems thinking, design sensibility, technical curiosity, and interdisciplinary exploration - shaped by games, technology, strategy, architecture, and culture alike.